Consider Quarantine
...if you’ve traveled anywhere in the past 14 days or if you’re stuck at home and desperate to travel somewhere
The project
In 2020, we found ourselves in an unprecedented state of motionlessness. I missed the excitement of traveling — that feeling of escaping the bubble of your own home. Thus, Quarantine Airways was born.
Quarantine Airways is a virtual airline experience delivered through a Twitter chatbot. I wanted to recreate the air travel experience in a digital context: Getting your boarding pass. Watching movies set in the city you’re visiting. Learning new facts about your destination, and more. I taught myself how to code a Twitter bot from scratch, wrote the dialogue, and consulted airline industry professionals to make sure it all felt authentic. Created a visual identity for the brand, too.
The campaign
Fact: I’d always wanted to run my own marketing campaign. With Quarantine Airways being the perfect opportunity, I set out to plan and execute a multichannel launch campaign that was tonally consistent and visually cohesive.
Website
As is the case with every other piece of creative in the campaign, the website presents QA as a real, operating airline (the only caveat being that it is completely virtual). Content sections emulate what you’d normally find on an airline website. Bonus: all of the site’s photography is my own.
DOOH ads
Strategically placed ads at low costs (via Blip Billboards) near major transit hubs in the U.S. — yes, these actually went live in the real world. Had a blast writing hyperlocal copy and developing specific visuals for each location; see examples below.
Digital ads
Placed ads on YouTube and Twitter, with platform-specific copy that encouraged engagement and subsequent conversion. For instance, the “Tap to Escape” Twitter ad had a CTR of 13%.
Instagram content
Focused on using Instagram Stories to deliver immersive and interactive branded storytelling — like a “Destination” series that introduced viewers to places they can fly to on Quarantine Airways.
